This goes in the < Head > section of your code.

<title>Top Search Engine Optimization </title>
<meta name="description" content="What is this page about">
<meta name="keywords" content="keywords that  describe  this page .... k1, k2, k3">
<meta name="author" content="XYZ">

<meta name="language" content="en-usa">

<meta name="revisit-after" content="30 days">

<meta name="owner" content="XYZ">

<meta name="copyright" content="Copyright© 1996 - 2003 your name, All rights reserved">

<meta name="contact_addr" content="contact AT topSEO.com">

<meta name="rating" content="general">

<meta name="robots" content="all">

<meta name="distribution" content="global">

<meta name="classification" content="Web Marketing">

<meta http-equiv="reply-to" content="contact AT topSEO.com">

Title (<Title>):
The title tag is the most important meta tag and all too often is not utilized properly. As with the description tag the title tag is what will attract visitors to your website. When web surfers query a search engine the results are based on relevance. When the websites are listed they are usually listed in the following manner:

Description (<meta name="Description..."):
The description tag is the next most important meta tag. As with the title, your description will typically be listed in the search engines. The description is highlighted in red above. Like the title, you will have to tread the fine line between creating an effective description that will attract visitors and rank well in the search engines for your keywords.

Keywords (<meta name="Keywords..."):
Due to abuse by many websites in the past search engines have reduced the importance of the keywords meta tag when ranking a web page for keyword relevance. Many have actually decided to not even consider the keywords tag altogether, Google being one of them. While it has reduced in significance, Directories like Yahoo still place a signifcant importance on this meta tag, so you should include it in your WebPages.

Copyright (<meta name="Copyright..."):
The copyright meta tag, as with the rest of the meta tags to be discussed, are hidden. They are not viewable in the search engine results or your web page. The copyright meta tag is essentially an opportunity for you to enter your company name in the meta tags. Some engines will read this tag, which could result in you ranking higher for your company name in the engines then you would otherwise receive.

Robots (<meta name="Robots..."):
The robots tag is a set of instructions for the search engines when they visit your website. You can tell the search engines to index all of your web page, only the ones promoted, or none of your WebPages. This is an important tag in the event you have pages that you do not want indexed on the search engines.

Rating (<meta name="Rating..."):
The ratings meta tag will tell the search engines a little more about your website. Whether it is acceptable for all audiences, or for adult audiences only.